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NATURAL, PLANT-BASED INGREDIENTS: Made with perfect blend of plant-based ingredients, including shea butter and marshmallow root, for soft tangle-free curls. Free from harmful ingredients including phthalates, sulfates, parabens, mineral oil, and silicones. BOY-DESIGNED AND APPROVED: Our focus group of young kings led the product experience, selecting scents and giving feedback on formulation. EFFECTIVE FOR DIVERSE HAIR TYPES: Our products are specifically tailored and useful for hair types 3A, 4A, 3B, 4B, 3C and 4C. Works for both high porosity hair (high moisture retention) and low porosity hair (low moisture retention).